
A Bit About Me
After graduating from an international business school in Paris, my career kicked-off when I joined the Publicis group.
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Following this rich and foundational experience, I decided to pursue my main career goal which was to build a solid global experience. This is why in 2006, I moved to a continent far, far away: Asia.
I spent the next 13 years of my professional life between Shanghai and Hong Kong where I worked for agencies, brands, in-house departments and an entrepreneur. In 2014, my partner and I embarked on an entrepreneurial journey, sowing the seeds of a groundbreaking Marketing and Brand agency. in 2019, driven by a vision to embrace new horizons, I gracefully bid adieu to our venture, setting sail for the pulsating heart of commerce: New York, the illustrious "Big Apple". Here, amidst the frenetic energy of the metropolis, my family and I have found excitement, reveling in the bustling rhythm of city life.
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With my unique mix of creative, business and entrepreneurial skills, in bring a vast array of perspectives and insights to the dynamic landscape of marketing's ecosystem, poised to ignite innovative solutions and drive unprecedented growth for the ventures I encounter.
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With two decades of global marketing expertise, I've collaborated with startups, mid-sized enterprises, and Fortune 500 corporations, crafting a unique professional identity. This diverse background has empowered me to foster remarkable growth across different sectors and demographics, both in B2B and B2C contexts.

Work Experience
Brooklyn Frenchy
Founder
Nielsen IQ
VP of Global Marketing
New York, USA
Ghostery
Director, Global Marketing
New York, USA
Retropixl.com
Founder
AK Consulting
CMO & Co-founder
Shanghai, China
Brainbox Studio Agency
Head of Regional Marketing, APAC
Hong Kong
Hurun
Marketing Manager
Shanghai, China
Publicis
Project Manager
Paris, France
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Brand Vision & Identity Development
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Product Design & Innovation
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E-commerce & Website Management
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Digital Marketing & Growth
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Community & Cultural Impact
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Leadership & Visionary Skills
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Full marketing ownership: demand gen, brand, website, product, social media, content, events, partner, creative, analytics, email strategy
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Global (90 countries) omnichannel campaigns > 200% lead increase
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Brand awareness campaigns and corporate rebrand launch campaign
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Business Growth generated: +25% in Y1 and Y2
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Events ROI 800%
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Content strategy > 30% increase in leads QoQ
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Successful product launches > market adoption 20% over target
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Budget and team management
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Creation & leadership of Marketing department (Demand gen, Brand, Website, Social Media, Content, Events, Partner, Creative, Analytics, PR)
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Global brand and product marketing trategy generating 35% revenue increase
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Marketing automation tech stack ownership
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Full website rebuild for conversion funnel optimization
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Enhanced email automation strategy leading to a +45% CVR
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Content strategy leading to +150% increase in traffic and leads
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GTM for privacy browser > 30% above CVR target
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Creation of the leading ecommerce website for retrogaming collectors
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Brand development strategy
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Supplier management - Over 250 SKUs
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Global brand expansion
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300% YoY growth
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Pioneered omnichannel GTM strategies for key industry verticals aiming to introduce the Chinese market
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Increased company revenue by 200% YoY
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Developed corporate marketing strategies > CVR 50% above target
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Multiple successful launches through (gaming, fashin, saas, CPG, service)
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Built, developed and lead global marketing team (~30ppl)
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Owned KPIs & CRM management
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Successful exit strategy in 2019
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Corporate brand developement leading to 25% revenue increase YoY
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Corporate & client Integrated brand campaigns (on/offline)
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Client lead Generation: + 60%
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Key industry verticals (e.g., Ecommerce, advertising, retail, SAAS, technology, gaming, media)
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Team & Budget management
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Created KPI and monitoring system
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Corporate marketing strategy and promotion
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Lead events for the company and created new formats (brand matchmaking)
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Partner and affiliate strategy
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Integrated marketing campaigns leading to 20% increase in leads
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Team management
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Created, pitched & implemented marketing strategies
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Managed small to mid-sized projects
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Budget management
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Team management and creative direction

Education
Degrees
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Bachelor: Marketing
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Masters: Business & Management
