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A Bit About Me

After graduating from an international business school in Paris, my career kicked-off when I joined the Publicis group.

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Following this rich and foundational experience, I decided to pursue my main career goal which was to build a solid global experience. This is why in 2006, I moved to a continent far, far away: Asia.

 

I spent the next 13 years of my professional life between Shanghai and Hong Kong where I worked for agencies, brands, in-house departments and an entrepreneur. In 2014, my partner and I embarked on an entrepreneurial journey, sowing the seeds of a groundbreaking Marketing and Brand agency. in 2019, driven by a vision to embrace new horizons, I gracefully bid adieu to our venture, setting sail for the pulsating heart of commerce: New York, the illustrious "Big Apple". Here, amidst the frenetic energy of the metropolis, my family and I have found excitement, reveling in the bustling rhythm of city life.

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With my unique mix of creative, business and entrepreneurial skills, in bring a vast array of perspectives and insights to the dynamic landscape of marketing's ecosystem, poised to ignite innovative solutions and drive unprecedented growth for the ventures I encounter.

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With two decades of global marketing expertise, I've collaborated with startups, mid-sized enterprises, and Fortune 500 corporations, crafting a unique professional identity. This diverse background has empowered me to foster remarkable growth across different sectors and demographics, both in B2B and B2C contexts.

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Work Experience

Nielsen IQ
VP of Global Marketing
New York, USA

Ghostery
Director, Global Marketing
New York, USA

AK Consulting
CMO & Co-founder
Shanghai, China

Brainbox Studio Agency
Head of Regional Marketing, APAC
Hong Kong

 

Hurun
Marketing Manager
Shanghai, China

Publicis
Project Manager
Paris, France

  • Brand Vision & Identity Development

  • Product Design & Innovation

  • E-commerce & Website Management

  • Digital Marketing & Growth

  • Community & Cultural Impact

  • Leadership & Visionary Skills

  • Full marketing ownership: demand gen, brand, website, product, social media, content, events, partner, creative, analytics, email strategy

  • Global (90 countries) omnichannel campaigns > 200% lead increase

  • Brand awareness campaigns and corporate rebrand launch campaign

  • Business Growth generated: +25% in Y1 and Y2

  • Events ROI 800%

  • Content strategy > 30% increase in leads QoQ

  • Successful product launches > market adoption 20% over target

  • Budget and team management

  • Creation & leadership of Marketing department (Demand gen, Brand, Website, Social Media, Content, Events, Partner, Creative, Analytics, PR)

  • Global brand and product marketing trategy generating 35% revenue increase

  • Marketing automation tech stack ownership

  • Full website rebuild for conversion funnel optimization

  • Enhanced email automation strategy leading to a +45% CVR

  • Content strategy leading to +150% increase in traffic and leads

  • GTM for privacy browser > 30% above CVR target

  • Creation of the leading ecommerce website for retrogaming collectors

  • Brand development strategy

  • Supplier management - Over 250 SKUs

  • Global brand expansion

  • 300% YoY growth

  • Pioneered omnichannel GTM strategies for key industry verticals aiming to introduce the Chinese market

  • Increased company revenue by 200% YoY

  • Developed corporate marketing strategies > CVR 50% above target

  • Multiple successful launches through (gaming, fashin, saas, CPG, service)

  • Built, developed and lead global marketing team (~30ppl)

  • Owned KPIs & CRM management

  • Successful exit strategy in 2019

  • Corporate brand developement leading to 25% revenue increase YoY

  • Corporate & client Integrated brand campaigns (on/offline)

  • Client lead Generation: + 60%

  • Key industry verticals (e.g., Ecommerce, advertising, retail, SAAS, technology, gaming, media)

  • Team & Budget management

  • Created KPI and monitoring system

  • Corporate marketing strategy and promotion

  • Lead events for the company and created new formats (brand matchmaking)

  • Partner and affiliate strategy

  • Integrated marketing campaigns leading to 20% increase in leads

  • Team management

  • Created, pitched & implemented marketing strategies

  • Managed small to mid-sized projects

  • Budget management

  • Team management and creative direction

Education

Degrees

  • Bachelor: Marketing

  • Masters: Business & Management

Let's Get Social

  • Linkedin
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Image by Isaac N.C.

Let's Grow Your Brand!

© 2024 by Alex Klotz

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