After graduating from an international business school in Paris, I launched my career at the Publicis Group, laying the groundwork for a journey defined by creativity, entrepreneurship, and global impact.

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Driven by a desire to build a truly international perspective, I moved to Asia in 2006. Over the next 13 years in Shanghai and Hong Kong, I worked across agencies, brands, in-house teams, and launched my own venture — gaining deep insights into diverse markets and cultures.

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In 2014, I co-founded a marketing and brand agency, helping Western businesses enter the Chinese market and Chinese companies expand into Western markets — guiding them through rapid digital transformation and cultural nuance.

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In 2019, ready to explore new frontiers, I relocated to New York City — embracing the energy and innovation of the "Big Apple."

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Today, I combine over two decades of global marketing expertise with hands-on knowledge of AI strategy and the use of agentic AI tools — amplifying creativity, optimizing campaigns, and unlocking new growth opportunities for brands.

From startups to Fortune 500 companies, I help organizations harness technology and data to tell powerful stories, drive engagement, and scale sustainably.

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With a unique blend of creative vision, business acumen, entrepreneurial spirit, and AI fluency, I bring fresh perspectives to the evolving marketing landscape — delivering innovative solutions that spark real impact across geographies, sectors, and both B2B and B2C markets.